i like that they went with everyone getting something unique. let's people have something special, but people are completion freaks these days and will buy all three.
they did it in the absolute worst way possible. using established characters that they know most people like and will want and then segregating it based on geographical region is dumb. they should and could have made other things to create exclusivity between the 3 regions and then could've come up with a way to make it so only those regions could get them, or something. whether or not that appeals to the general population, however, is entirely unknown and unlikely.
I'm even almost convinced that these FFX minions were meant to be pack-in codes or preorder bonuses for the FFX HD collection, but it ended up being used for this instead.