Succeeding in Delve will reward players with powerful equipment to assist them in the colonization effort. Such weapons and armor can be enhanced by materials known as “airlixirs” and further bolstered through the acquisition of a special substance known as “mweya plasm.”
Because people are totally wasting their time colonizing. "Lets make an event that kills any reason to do anything else, that gives them rewards to help them do all those things we just obsoleted" -SE