Majority of people on smaller servers don't want merges though, which is why they don't do it. If they could do merges they would cause it would save them money.
If you play with your LS and friends you can just treat the game like your clubhouse or whatever, other people just make it harder to get into content.
If you actually think about that 300 people all standing in a football field, it's actually a lot of people. The only reason you think it's not is because you're comparing one number with another from larger ones.